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JANUARY 2022
Mark Herbison and Blue Oval City: West Tennessee Game Changer
Sponsored by Discovery Park of America
Thurs., Jan. 13, 2022
11:30 a.m. – 12:30 p.m.
Location: Discovery Park of America
830 Everett Blvd, Union City, TN 38261
The State of Tennessee, Tennessee Valley Authority (TVA), HTL Advantage, together with Ford Motor Company, recently announced the Memphis Regional Megasite, located in Stanton, Tenn., has been selected as the sight for one of the largest battery and vehicle manufacturing campuses in the U.S.
The news that Ford and SK Innovation will invest $5.6 billion to build a 3,600-acre mega campus called Blue Oval City has understandably been called the “announcement of the decade” and is no doubt a game changer for West Tennessee for many reasons. Production of next-generation all-electric F-Series trucks will begin in 2025. Ultimately, Blue Oval City will result in the creation of more than 27,000 new jobs, both directly and indirectly, and more than $1.02 billion in annual earnings.
Mark Herbison, president of HTL Advantage, oversees the development and marketing of multiple industrial sites across the HTL region, including Blue Oval City. He will share the behind-the-scenes of how this “game changer” came to be, lessons learned from managing the announcement of such a major development and what business opportunities this may create for those in the advertising, marketing and public relations industries.
Lunch included.
Free for members and college students, $15 for non-members, advance reservation required at AAFWestTennessee.org.
FEBRUARY 2022
Seth Dortch: Influencer Marketing
Sponsored by Bluebank Resort
Wed., Feb 16, 2022
5:30 – 7 p.m.
Bluebank Resort
813 Lake Dr, Hornbeak, TN 38232
Whether the brands you’re building are individuals, companies, or organizations, you won’t want to miss this presentation from one of the most popular influencers in West Tennessee. Working out of Union City, Seth Dortch is a leading figure in marketing, branding, and the outdoor industry as an influencer, marketing professional, photographer, marketing manager for Final Flight Outfitters Inc. and brand ambassador for companies like BF Goodrich, Rough Country, Benelli USA, Turtlebox Audio and others. His social media reaches over 200k followers and is a testament of the ability he has to brand with authenticity, connection, and consistency. His passion for the outdoors combined with his skills in the world of social media and marketing have given him a proven expertise in driving sales for the brands he works with. Seth will share tips and tricks along with suggestions if you want to tap into the power of an influencer for the brands you work with.
Heavy hors d'oeuvres and cash bar included.
Free for members and college students, $15 for non-members, advance reservation required at AAFWestTennessee.org.
MARCH 2022
Lori Nunnery: Talking Travel
Sponsored by WNBJ-TV
Thurs., March 10, 2022
11:30 a.m. – 12:30 p.m.
Double Tree
1770 US-45 BYP, Jackson, TN 38305
Lori Nunnery puts her 25+ years of experience in the tourism and hospitality fields to work every day as executive director of the Convention & Visitors Bureau of Jackson, Tennessee. And that work is important since Tennessee tourism generated $16.8 billion in domestic and international travel spending in 2020 according to newly released economic impact data from U.S. Travel Association and Tourism Economics.
While that’s a big number, because of the impact to the industry from Covid-19, it was a 31.6 percent decline from the previous year.
Nunnery is leading the way in working with those in her region and around the state in implementing tactics that will see Tennessee’s number of visitors return bigger and better than ever.
In her presentation, she will share some of the opportunities that exist for those who work for or with tourism and hospitality-related businesses.
Lunch included.
Free for members and college students, $15 for non-members, advance reservation required at AAFWestTennessee.org.
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