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  • The Future of Advertising: Steve Pacheco, President/CEO of the American Advertising Federation

The Future of Advertising: Steve Pacheco, President/CEO of the American Advertising Federation

  • 10 May 2023
  • 11:30 AM - 1:00 PM
  • Discovery Park of America
  • 57

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Steve Pacheco is tasked with ensuring the American Advertising Federation is a future-forward organization responding to—and anticipating—the many social and technological changes impacting the advertising and professional communication landscape today.

 

Steve joined the AAF from Ducks Unlimited, where he was Chief Marketing Officer. That position followed 20 years at FedEx as director of advertising and sponsorship marketing. There, he produced award-winning work, including 12 Super Bowl commercials, FedExCup, NFL and NASCAR ad campaigns. He also worked for International Paper as director of advertising and marketing communications, where he directed their 1996 Summer Olympics sponsorship.

In 2013, he received the AAF Barton A. Cummings Gold Medal Award and was named The ADVERTISING Club of New York’s “Advertising Person of the Year.”

 

Free for members. $10 for guests. 

Lunch provided.


 

AAF West Tennessee is a 501(c)6 non-profit organization. aafwesttennessee@gmail.com

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